La Razón Newspaper
La Razón evening newspaper was founded in 1905 and is one of Argentina´s traditional newspapers. In 1992, the Spadone Group launched the paper again and a process of modernization started. It became a tabloid, was printed in full colour and commenced free distribution on commercial airplanes.
In March 1999, leading a world trend in the newspaper market, the Spadones converted La Razón in a free high circulation newspaper. Exclusive distribution contracts with all subway and train lines were signed and circulation climbed to 250,000 copies, with a readership of 2,31 people per copy. This new strategy placed it in the ideal place at the right time. The means of transport is now the place, and the trip back home from work is the adequate moment for the 577,000 daily readers that entertain themselves and enjoy La Razón.
La Razón evening newspaper's leadership among Argentina's newspapers was confirmed by the acquisition in the year 2000 of most of its share by the Clarín Group, the leading media group in the Spanish speaking world.
With this partnership, two prestigious Argentinean newspapers have joined their efforts to obtain an excellent graphic product with more information, service to the reader, credibility and editorial qualit.
Mass media in Patagonia
Jornada is a morning newspaper edited in the city of Trelew, Chubut, the mostly developed province in Argentina´s Patagonia. It is distributed seven days a week in the whole province, with particular influence on the cities of Trelew, Rawson, Puerto Madryn, Dolavon and Gaiman. The newspaper belongs to the Spadone Group since 1992.
After 47 years since its foundation, Jornada has had uninfluenced opinions and has kept politically and financially independent. This is highly appreciated by its loyal readers.
The complex editorial process which makes Jornada prevail is sustained by the incorporation of color, the publishing of specialized sections, the careful photographic treatment, the permanent updating of equipment and computer editing programs, plus the achievement of having been the first paper in the region with contents published on the Internet.
Following the multimedia trend of the nineties, The Spadone Group decided to extend its media in the province of Chubut. The chance to complement an important newspaper as Jornada drove the group to the broadcasting business through Tiempo 91.5, a frequency modulation transmitter in the city of Trelew.
In the year 2001 the Spadone Group won the public bid of FM 99.1 for the development of FM Tiempo in Puerto Madryn, one of Argentina's cities with an important tourism potential. The group is planning to develop the new radio's programme as from March 2002.
